REPREZENTAREA INFORMAŢIILOR MEDIATIZATE: MODELE PROPUSE DE MASS-MEDIA VS. MODELE PERSONALE
Keywords:
information processing, mass media transmitted information, representationsAbstract
The purpose of the present study is to analyze the way in which information transmitted through
mass media is being processed and the representations people make based on them. All this in
the context of a growing interest for the study of human behavior in a social context, for the study
of information processing by individuals and also by groups, and for the study of shared
representations and meanings. This article presents two studies, one on the simultaneous
processing of information, and one on multiple representations of the same piece of information.
The two studies comprised a sample of 138 participants that were asked to build conceptual maps
on different subjects of public interest. The conclusions reached represent an important starting
point for a further analysis of media transmitted information and the way it is being processed.
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